What we do / 22

Commercialisation strategy

License, spin out, joint venture or sell. We map the realistic routes to market and recommend the one that fits your goals.

There is rarely one right way to commercialise an invention. The best route depends on the technology, the sector, how much risk and control you want, and how long you are prepared to wait for a return.

We set out the options side by side, model what each could return and what it would demand of you, and help you choose with your eyes open.

What it covers

  • Comparison of pathways: licensing, assignment, spin-out, joint venture, direct manufacture
  • Target markets and the order in which to enter them
  • Indicative returns, costs and timelines for each pathway
  • What must be true for each route to work, and how to test it early
  • A milestone plan with decision points

What you leave with

  • A recommended pathway with the reasoning laid out
  • A milestone plan you can take to funders and partners
  • A clear view of what to do in the next ninety days

Start here

Have something worth taking further?

Tell us about it in an expression of interest, or write to us at info@ipfutures.org.